The Beer Cafe

These (“terms and conditions”) govern the use or access of the Urbar service on The Beer Café App. Please read the following terms and conditions carefully before registering, accessing or using the “Urbar” Service (as defined below). By Accessing and using this “Urbar” service you agree to be bound by the terms and conditions set forth below including any additional guidelines and future modifications thereto. If, at any point of time, you do not agree to these terms and conditions or do not wish to be bound by any of these terms and conditions, you may not access or use the Urbar Service and terminate this Agreement, in terms hereof.


  • You agree that you would not be entitled to access or use “Urbar Service and enable the transaction on Blackout dates and dry days as notified by the state Excise department from time to time.
  • Any transactions on the “Urbar” Service cannot be combined with any other offer or promotion running in the BMPL stores located all over India.
  • You agree that once the product is reserve by using “Urbar” service, it cannot be cancelled and amount paid will not be refunded in any case whatsoever.
  • You agree that reserved products can be transferred in form of Gift to any other person, who met the eligibility criteria. Further, once transferred it cannot be cancelled and returned back. The Management reserves the right to make the final judgement in case of any ambiguity or disputes.
  • You agree that in case if any reserved product is not available at the BMPL outlet, then you agree to accept another alternative product without any coercion and dispute.


You may use or access “Urbar” service available on the Beer café app by becoming a registered member and creating an account with us. You shall be solely responsible for maintaining the confidentiality of your assigned User ID and Password. You agree that if you provide any information that is inaccurate, false or incomplete or we have sufficient reasonable evidence or grounds to suspect that such information is inaccurate, false or incomplete or not in accordance with these terms and conditions, we shall have the right to indefinitely suspend or terminate or block access of your membership on the Urbar Service and refuse to provide you with access to the “Urbar” Service.

For enabling transactions on the “Urbar” Service, it is mandatory for you to confirm the authenticity of your registered email id by clicking on the verification link sent to your given email id. You are fully responsible for providing the proper email id at the time of sign-up and you acknowledge receiving emails relating to your “Urbar” Service account and the product communications to your registered email id.


You should be competent to enter into a contract i.e. you should have attained the age of majority according to the Indian law, have not been previously suspended or prohibited from accessing the “Urbar” Service and possess a legal drinking age according to respective state Excise Laws. Further, we will also need to know other relevant information about you before you access or use the “Urbar” service like name, email id, phone number, age etc. We shall register the account on receipt of relevant information as required. Notwithstanding anything contained in these terms and conditions registration of the “Urbar” service and shall not be complete until you met all the eligibility requirements.

In the event that there is no individual who is of the relevant legal age or other requirements as per Applicable Law, BMPL may deny service and/or delivery of the Products. BMPL reserves the right to refuse to deliver Products for any reason whatsoever. This reservation includes, but is not limited to the following: 

  • An insane Person.
  • Person known or believed to be drunk
  • Person known or suspected to be about to take part in a riot or disturbance of public peace or any other crime.
  • If a Person is an Excise Official, Police Officer, Railway Servant and Motor Bus Chauffeur, on duty or in uniform.


“Urbar” Service is an online service available on “The Beer Café” App which allows customers to have a virtual bar comprising of different liquors, beers, spirits, kegs and cases(“Products”) and to reserve from such list of products in advance which may be consumed by them anytime throughout any of our outlets on pan India Basis. This is a prepaid service which can be used to avail services at “BMPL” stores located all over India.


  • You agree that in order to avail the “Urbar” service, you need have adequate balance in your Brew bucks Account and in case of deficit balance , you have to add balance in your brew bucks account through any mode of payment like Paytm Using CC, DC etc. Once the customer has the balance in Brew bucks account, the App will show the relevant products, which the customer can purchase against the amount. All reserved products are non- cancellable and non-refundable.
  • You agree that, BMPL reserve the right to remove, alter and update the list of BMPL stores on “Urbar “service.
  • You agree that all the reserved products would be consumed at the BMPL selected store subject to the availability of the products.


Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.The prices of the Products published on the “Urbar” Service are inclusive of all taxes and charges levied by various authorities. Notwithstanding anything contained herein BMPL Merchant reserve the right to determine final prices of all their Products. B


We reserve the right to correct the balance of your “Urbar” Service account if we believe that a clerical or billing has occurred. If you have questions regarding your transaction history or any correction, or if you dispute any transaction or correction that has been assessed against your Urbar, please email to us at urbar@beer.cafe and we will conduct an investigation, communicate the results and correct any error that we verify as soon as we complete the investigation. If no error was found, we will communicate an explanation to you. We shall have no liability for any billing error unless you provide to us notice within 30 days of the date of the transaction in question. You are requested to monitor your transactions and account balances accurately.


BMPL reserves the right to add, alter, amend and revise terms and conditions as well as the rules and regulations governing the “Urbar” without prior notice, and without assigning any reasons thereof. In the event of such changes, the latest terms & conditions will be updated and viewed on The Beer Café App.


You agree to indemnify, save, and hold Us, our promoters, directors, affiliates, contractors, service providers, employees, officers, agents and its third party suppliers, licensors, and partners harmless from any and all claims, losses, damages, and liabilities, costs and expenses, including without limitation legal fees and expenses, arising out of or related to your use or misuse of the “Urbar” Service, violation by you of the terms and conditions contained herein, or any breach of the representations, warranties, and covenants made by You herein. We reserve our right, at your expense, to assume the exclusive defence and control of any matter for which you are required to indemnify us, including rights to settle, and you agree to cooperate with us to defend and settle the claims. We will make reasonable efforts to notify you of any claim, action, or proceeding brought by a third party that is subject to the foregoing indemnification upon becoming aware of it. G


All disputes, in connection with “Urbar” or its program shall be governed and construed in accordance with Indian Laws and are subject to the exclusive jurisdiction of Competent Courts at New Delhi only.


BMPL does not guarantee, represent, or warrant that your use of “Urbar” service available on “The Beer Café”app will be uninterrupted or error free and does not represent or warrant that your “Urbar” service will always be accessible or accepted. BMPL reserve the right to upgrade the services without notice to you.
In the event that BMPL or its affiliates are found liable to you, you shall only be entitled to recover actual and direct damages which shall not exceed the transaction amount , BMPL and its affiliates shall have no liability for any incidental, indirect or consequential damages (including without limitation loss of profit, revenue or use) arising out of or in any way connected with this Agreement, whether in contract, warranty, tort (including negligence, whether active, passive or imputed), product liability, strict liability or other theory, even if we or our authorized representatives have been advised of the possibility of such damages. BMPL is not liable for non-fulfilment of any terms in full or in part due to any reason beyond its control. The laws of certain states or other jurisdiction do not allow limitations on implied warranties, or the exclusion or limitation of certain damages. If these laws apply, some or all of the above disclaimers, exclusions or limitations may not apply to you, and you may have rights in addition to those contained in this Terms and Conditions. In such jurisdiction, our liability is limited to the greatest extent permitted by law.


All rights, including copyright, in the “Urbar” service are owned or controlled for these purposes by us. Except where expressly stated otherwise, you are not permitted to do any derivative work, copy, download, store (in any medium), transmit, broadcast, show or display in public, adapt or change in any way the content of the “Urbar” service for any purpose whatsoever without Our prior written permission. Use for any other purpose is expressly prohibited by law, and may result in severe civil and criminal penalties. Violators will be prosecuted to the maximum extent possible under applicable law. Any other rights, not expressly granted herein, are reserved.


These Terms and Conditions is the complete and exclusive between you and BMPL, and supersede and merge all prior proposals and all or any other prior arrangement/agreements. In the event that any provision of these Terms and Conditions shall be determined to be illegal or unenforceable, that provision will be eliminated to the minimum extent necessary so that these Terms and Conditions shall otherwise remain in full force, effect and shall be enforceable. Headings herein are for convenience of reference only and shall in no way affect interpretation of these Terms and Conditions.


  • “Blackout dates” means i.e. 31st Dec, 14th Feb.
  • “Urbar” service means the online feature “Urbar” Service is an online feature available on “The Beer Café” App which gives customers to have virtual bar comprising of different liquors, beers, spirits, kegs and cases (“Products”) and that allows customers to reserve from such List of products in advance and can consume it anytime throughout any of our outlets on pan India Basis.
  • “Terms and Conditions” means these terms and conditions and any supplementary terms and conditions and amendments from time to time.
  • “Transaction” means customer can avail at any time the reserved products subject to the availability of the products at the outlets.
  • “Business Days” means shall mean any day on which the BTB Marketing Private Limited is open for business other than Saturday and Sunday and any other days declared as Public/National Holiday.
  • “Us” or “We” or “Our” or “BMPL” means BTB Marketing Private Limited (“BMPL”) and it’s subsidiaries and associates.
  • “You” or “Your” or “Customer” means the person entering into these Terms and Conditions with us.


Inquiries or Questions In case of any queries please email to us from your registered Email ID. at: urbar@beer.cafe.
We shall get back to you within 2 working days.
{Customer Services is open from 09:00AM to 06:00PM on all Business Days.}